Agency

 

Agent de photographes depuis 20 ans, Florence Moll, représente des talents à forte création personnelle, celle qui alimente l'intérêt des détenteurs de projets. Elle rencontre ses auteurs internationaux au sein d'une photographie dont elle est toujours partie prenante, en tant qu'accompagnatrice d'élèves en photographie, et membre de jurys de prix photographiques.

Entrée très tôt dans l'ère numérique, Florence Moll s'est rapidement ouverte aux auteurs en 3D réunis dans « Digital Big Bang » . Elle représente également des designers, des stylistes et des directeurs artistiques. Son agence produit aussi des expositions dans des espaces où elle peut "donner du temps" à la création et soutient les auteurs dans leur démarche inédite, affranchie des modes et des courants d’influence.

 

Dotée d'un flair certain en termes de représentation et développement de photographes, Florence Moll est associée à la productrice Prune Pariente. Le duo développe sa structure vers une image en mouvement, conforté dans sa passion pour une photographie capable de résoudre une situation, tout raconter en une image. Alors qu'elle accueille son premier directeur artistique, l'agence Florence Moll & Associée sait qu'elle peut compter plus que jamais sur la diversité et l'audace visuelle de ses auteurs.

 

 


Interview by Sophie Bernard for Images Magazine

 

After having studied photography in Brazil, Florence Moll decided to become an agent in 1991. Since then, she’s been bringing together – through her company, Florence Moll & Associée – photographers with a unique take on their art, such as Quentin Shih and Fabrice Fouillet, who both saw their works published in Images magazine.

“Photography is my life’s guiding thread”

 

What’s your definition of photography?
It’s a reflection of reality revised through the subjective eyes of the viewers. One same place or object shot by two different photographers will never result in two identical pictures.

 

What’s your first photography-related memory?
What comes to mind is not a picture but the desire, when I was 11 or 12, to own a camera. It was the most important gift I got for my first communion. My mother passed on her love for art to me.

 

How about your first pictures?
All I remember is that they represented specific atmospheres; a lot of them were vegetal-themed… I got very disappointed and frustrated when I tried my hand and still lifes. I wasn’t good enough yet, technically speaking. Maybe that’s what motivated me to study photography later on in life.

 

Do you carry a picture in your wallet?
Yes, ID pictures of my children. It’s a tradition; we have new ones taken once a year.

 

What gives a picture its value?
When I get the feeling its unique, it stands out compared to others… or because it tells me something about the photographer who took it.

 

What lead you to become an agent in 1991?
I became an agent after having been the assistant of a rather iconoclastic photographer and a brief stint working with an agent. My agency now represents a total of 13 photographers who primarily work in the field of still lifes and beauty for clients in the luxury and design industries. In the last twenty years, I’ve seen photography grow, most notably since the arrival of Chines artists.

 

What’s your definition of the role of an agent?
I see my job as assisting and guiding the photographers over the long-term in all the steps necessary to create pictures. I’m a “passer-on”... I’m here to help them reach the full potential of their talent and make it last. The ideal situation being when the clients choose them for their unique take on things.

 

How do you choose the photographers you work with?
It’s a two-way decision. It starts by meeting the artist. And if our personalities match, it works out. On top of my traditional task as an agent, I regularly challenge my photographers by asking them to brainstorm on a given theme in order to organise an exhibition in a place I rent out specifically.

 

What lead you to become an agent in 1991?
I became an agent after having been the assistant of a rather iconoclastic photographer and a brief stint working with an agent. My agency now represents a total of 13 photographers who primarily work in the field of still lifes and beauty for clients in the luxury and design industries. In the last twenty years, I’ve seen photography grow, most notably since the arrival of Chines artists.

Contact

96 rue de la Victoire
75009 Paris - France
+33 (0) 1 48 78 38 38

> View Map

 


Agent / Florence Moll
Agent / Marguerite de Verdun
Production / Prune Pariente
Production / Pauline Laurent

 

Follow us:
Instagram Facebook

 

 

Designed by Julien Drapier